so i suppose one might just about argue that the "news" that the BBC won't show the
DEC's Gaza appeal on TV today has made the appeal more newsworthy - indeed, the BBC's website has had updates (e.g.) on the BBC's position on this every day since the DEC first said it was going to run an appeal, and one suspects more people have seen that than would watch a "live tv appeal" nowadays.....
on the other hand, the BBC's position on neutrality is completely bogus in this case.
ANY appeal for help surrounding a war will be seen by some as partisan. The point of the DEC is that they are very specifically neutral in what the conditions for relief are. The BBC has a public duty to report this, and license payers should complain if they don't.
If I was into conspiracy theories, I'd say it was yet another example of the power of the Jewish lobby (board of british deputies) in the UK. I'd point out it has backfired (see first point in this post), and would refer people to Avi Shlaim's fine letter in the guardian today
Note that the Beeb's senior people made at least one provably false claim when saying that audeicens might confuse footage used during the DEC appeal with BBC coverage of the "conflict" - Israel didn't allow foreign journalists in to cover the conflict, so we know all the BBC footage during the conflict was from outside Gaza. The DEC footage is from AFTER the conflict and is obviusly not during wartime (you can see this clearly in the appeal on TV today). So the beeb are immoral and bad at lying too.